The term “personal brand” has become a buzzword recently. So what is it, exactly? Your personal brand is how people see you; how they’d describe you—similar to how people describe famous people or companies. It is the set of values and characteristics that describe who you are and guide your choices—in work and in life. Your personal brand is what makes you, you.
In a tech career, your personal brand isn’t just your style – it’s not just the colors you use in your logo or the bold fonts featured on your portfolio – it’s that je ne sais quoi that people (and paying clients!) know you for. If Oprah’s personal brand is founded on her empathy, then a web developer’s personal brand might be based on her solution-oriented approach.
Being aware of, and ultimately in control of, your personal brand is an essential component of building a successful career—and especially a successful freelance career in tech. It’s a guiding statement that can help you make personal and professional decisions. A solid personal brand helps people understand who you are, what you offer, what you value, and the quality of work they can expect from you. It is your reputation.In the past, your reputation may have been familiar only to those you actually know, such as friends, family members, and colleagues. But the Internet has made everybody’s reputation that much more accessible. And with platforms like GitHub and CodePen making it possible to publicly share your work in ways that weren’t always possible for developers, there is ample opportunity to develop your personal brand.
Personal branding isn’t just about landing clients – it’s about landing the RIGHT clients. The ones who are on board with your mission, who work in the same style that you do, and who are excited to bring your unique personality and vision to their project.
Wondering how to be proactive about building your personal brand?
Fantastic personal brand, first name common to the Indian continent.
High citation and trust flow with Google, indexed with good age.
Responsive, modern design, great with mobile devices.
Extremely powerful back linking profile built over time.
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